What makes the white winter coat so special?

Despite old-fashioned style rules suggesting that white should only be worn in warmer months, the white winter coat is becoming an increasingly popular fashion statement. Traditional rules about avoiding white in winter are fading away, and designers are embracing snowy shades in their autumn/winter collections. It’s this contrast between a white coat and the grey, chilly days that gives this piece its unique charm.

White also brings a sense of freshness and elegance, making a bold statement in winter. We’re so accustomed to dark-toned coats that a white one will make you stand out wherever you go! White attracts attention, highlights the wearer’s presence, and reflects light in a way that naturally brightens the face.

Depending on the shade, white should be chosen to complement your skin tone. Snowy white works well on those with cooler undertones, while creamy or “soft” white flatters warmer skin tones.