Case Study: Empowering Notino’s Customer Acquisition with Recommend's Top-of-the-Funnel Strategy

To meet these objectives, Recommend deployed its end-to-end content marketing solution, which focused on identifying emerging trends, creating shoppable content, and distributing it to drive demand across multiple markets.

1. Trend Identification: Recommend is designed to identify relevant, emerging trends that align with partners’ brand and product offerings. By analyzing market data and consumer behavior patterns, Recommend ensured that the content created would capture the attention of potential customers and inspire discovery.
2. Content Creation: Once trends were identified, Recommend developed visually compelling, product-rich content tailored to Notino’s audiences. This content was crafted to seamlessly integrate the products into the narrative, making it more engaging and less like traditional advertisements. The goal was to create an immersive discovery experience for customers in the early stages of their shopping journey.
3. Distribution: The content was distributed across various digital channels in the targeted regions, including Croatia, Greece, Italy, Poland, and beyond. By focusing on SEO optimization and meta content distribution, Recommend ensured that the content reached high-intent audiences, driving traffic to Notino’s site.

The partnership between Recommend and Notino achieved impressive results, particularly in acquiring new customers:

• 40% of Customers Acquired via Recommend's Content were 1st-time Customers to Notino: These first-time buyers discovered Notino’s products through the content Recommend developed and distributed, proving the effectiveness of trend-driven content in driving customer acquisition.
• Driving High-Quality Traffic: The strategy was particularly effective at attracting high-intent audiences based on their interest and discovery behaviors. Recommend’s trend-led content was carefully curated to match audience preferences, ensuring that Notino reached individuals actively searching for beauty inspiration. By focusing on discovery-based engagement, the collaboration not only boosted visibility but also drove qualified traffic to Notino’s site, significantly improving the chances of conversion and enhancing overall customer quality.
• Cost-Effective Marketing: By delivering content that felt organic and engaging, Recommend’s solution avoided the pitfalls of traditional advertising while remaining affordable and scalable across 7 different markets. Notino benefited from a strategy that not only drove awareness but also maximized budget efficiency.

This case study highlights several important insights for brands looking to enhance their top-of-the-funnel marketing efforts:

• Leveraging Trend-Driven Content for Engagement: By tapping into current trends and aligning them with product offerings, brands can effectively capture consumer interest and generate demand. This type of content, especially when visually rich and authentic, can attract potential customers at the early stages of their shopping journey.
• Scalable and Cost-Effective Solutions: Recommend’s approach demonstrates how brands can scale their marketing efforts without significant cost increases. The creation of content that doesn’t feel like traditional ads allows brands to engage with audiences in a more meaningful and cost-effective manner.
• Multi-Market Adaptability: Recommend proved to be highly adaptable across various markets, showing that a well-designed content strategy can be effective in different cultural and regional contexts. This flexibility is particularly beneficial for brands operating in multiple markets worldwide.

By utilizing trend-based, visually appealing content, Recommend managed to drive high-quality and interest-based traffic to Notino. 40% of conversions coming from the 1st time customers demonstrate the effectiveness of capturing new audiences based on their preferences and interests.