What to expect in beauty in 2025: 5 trends

The beauty world is buzzing with energy as 2025 kicks off. The days of muted minimalism are fading, making room for bold, expressive looks and products that do it all.

Whether you’re obsessed with makeup or looking to rethink self-care, this year’s trends are all about fun, function, and a little nostalgia.

1 Skin-first cosmetics: why choose between makeup and skincare when you can have both? SPF-packed skin tints, niacinamide-infused blushes, and colour correctors that feel like serums will be champions in 2025.

2 The blush obsession: blush is staying firmly in the spotlight this year, with fresh ways to apply and play. Think higher placement—right under the eyes—for a youthful, "just-ran-a-marathon" glow.

3 Scalp care: turns out, happy hair starts with healthy skin - and that includes your scalp. Whether you’re battling dryness, oiliness, or just want shinier locks, there’s a scalp treatment out there for you.

4 Doll eyes: the 1960s called, and we’re answering with fluttery doll eyes. Imagine ong, fluttery lashes paired with white eyeliner on the waterline for a dreamy, wide-eyed effect. Pastel shadows and soft smokey accents add just the right amount of retro romance. Playful and charming.

5 Bombshell look: clean girl minimalism is out, full-on bombshell beauty is in. Big, bouncy hair, glowing skin, and bold makeup are making a triumphant return.