Ghost lashes: the no-makeup makeup trend taking the world by storm

If heavy lashes or extra layers of mascara get on your nerves, you’re not alone. The beauty world is embracing a 'less is more' shift, and nowhere is this more evident than in the latest trend, known as 'ghost lashes.' This look focuses on natural lashes without mascara, a significant departure from the glamour that dominated recent years, aligning perfectly with today’s minimalist aesthetic.

For those who find it hard to go completely without mascara, there’s a transitional solution—brown mascara. Softer and less intense than classic black, shades like chocolate or chestnut help create a natural look that enhances the eyes without overwhelming them. Brown is ideal if you want to soften the appearance of your lashes and embrace the ghost lash trend to a certain extent. An additional tip is using a lash primer to add a hint of subtle volume.

Another popular technique is gently pressing dark eyeshadow into the lash roots, creating the illusion of fuller lashes without mascara. This approach, as seen on the runways of famous fashion houses like Dior, adds depth to the eyes without the obvious layers of mascara.

In both its forms—without mascara or with a soft brown version—the ghost lash trend celebrates a natural, laid-back look. This style balances the face and brings attention to other features, like bold lips or radiant skin, making it absolutely worth a try.